The nominations for the 2022 Primetime Emmy Awards were announced today, and once again, streaming services dominated the list. Among them, Apple TV+ showed significant improvement compared to its older competitors, while Hulu hit a record of 58 Emmy nominations.
HBO Max vs. Netflix: The Rivalry Continues
The rivalry between HBO Max and Netflix continues at the Emmys. HBO Max’s ‘Succession’ is now the most nominated show of the year with 25 nods, whereas Netflix’s ‘Squid Game’ received 14 nominations. ‘Squid Game’ will make history as it is the first non-English-language show to compete in the Outstanding Drama category.
Apple TV+ Sees Significant Increase
Apple TV+ scored an impressive 52 nominations for its content, up from the 35 nominations it got last year. This represents a significant increase and a testament to the underdog’s efforts to continue offering quality original TV shows in its library.
Hulu Doubles Its Haul
Hulu more than doubled its nominations to 58, a drastic jump from 26 last year. In 2018, Hulu’s content was nominated 27 times, which was considered a record number for the streamer at that time. Four years later, the 14-year-old streamer has managed to get a total number slightly above a two-year-old streaming service Apple TV+.
Hulu’s Success Due to ‘Only Murder in the Building’ and ‘Dopesick’
Hulu’s total is thanks to its series ‘Only Murder in the Building’ and ‘Dopesick,’ which received 17 and 14 nominations, respectively. These shows have been well-received by audiences and critics alike, contributing significantly to Hulu’s impressive nomination count.
Apple TV+’s ‘Ted Lasso’ and ‘Severance’ Make a Strong Showing
Apple’s comedy series ‘Ted Lasso’ earned a total of 20 nominations — the same as last year. The new sci-fi workplace drama series ‘Severance’ takes 14 nods. ‘Ted Lasso’ won Outstanding Comedy Series in 2021 and is in the running to do it again this year.
Competition Between HBO and Netflix
The competition between HBO and Netflix at the Emmys has been going on for a decade. This year, HBO and HBO Max are getting ahead with 140 nominations, while Netflix has 105. In 2021, HBO and HBO Max had 130 nominations. In addition to ‘Succession’ becoming the most nominated show of the year, it also broke the record for most Emmy nominations for a drama series in a single year with 14 total noms in the acting categories.
Netflix’s Struggles
Netflix received 129 noms last year, so the fact that it only has 105 this time around is a considerable difference. Plus, the service is having trouble keeping subscribers, which doesn’t look good for them. The milestone for ‘Squid Game’ gives them some points along with the 13 nominations for the fourth season of ‘Stranger Things.’
Disney+, Amazon Prime Video, and Peacock’s Performance
Compared to the other streamers, Disney+ took the biggest flop, getting only 34 nominations compared to 71 in 2021. Amazon secured 30 nominations, an increase of 10 from last year. Peacock managed to grab only three nominations, while Paramount+ got 11.
The Impact on Streaming Services
The dominance of streaming services at the Emmys highlights their growing influence on the entertainment industry. With more and more people cutting the cord, these services are becoming a staple for audiences worldwide.